Northeastcooling - Specialists in Commercial Refrigeration Repair Illinois

This is another SEO Testimonial from another one of our happy international clients who we have helped not only rank superbly in Google but also assisted in driving perfectly timed sales to his commercial refrigeration business in the middle of summer!

Case Study in SEO : NORTHEASTCOOLING.COM

Northeastcooling.com, a specialist in commercial refrigeration repair, asked us to help them rank better in search engines. The interesting thing was, they were already using another SEO firm but wanted even higher results than what they were getting. This didn’t phase us as we knew we could do a better job and gladly took up the challenge.

Even after being in business for 15 years, Mitch Byrne the company director saw that there was more business potential by optimizing his website to achieve higher ranks in Google.

The keywords that he requested we work on were:

• Cooler Repair Illinois
• Ice Machine Repair Illinois
• Freezer Repair Illinois

Within three weeks we optimized the Northeastcooling.com website and if you click on the links below you’ll see they’re now ranking on the first page of Google for the keywords they selected!

• Cooler Repair Illinois Google Results
• Ice Machine Repair Illinois Google Results
• Freezer Repair Illinois Google Results

Mitch was so happy with our results that he then asked us to help him out with the following keywords that he was not ranking well for in Google:

• Commercial Refrigeration Repair Illinois
• Commercial Refrigeration Illinois

Northeastcooling.com is already moving up the Google search results for these last two terms.

Mitch has happily reported an increase in the number of daily phone call enquiries thereby showing a direct relation between increased traffic and leads.

Here’s the testimonial he left for us on LinkedIn:

“Awesome! I just checked google, I am on top! Wow! Even searches like freezer/ice machine repair chicago show up 2nd or so. And all 4 terms you concentrated on are #1. I’m going to show these recent results to the guys at net solutions. Maybe they need lessons from you? THANKS, YOU KNOW HOW TO GET AWESOME SEARCH RESPONSE! ”

Mitch Byrne
http://www.northeastcooling.com
Service Category: SEO and Web Design
Year first hired: 2009
Top Qualities: Great Results, Good Value, High Integrity

We’d also love help you get more targetted traffic and sales! Please contact us today.

Champion SEO Blogs

World’s Top 10 SEO Blogs:

1. www.searchengineland.com – a news and information site covering search engine marketing, searching issues and the search engine industry.
2. www.seobook.com – site offers marketing tips, search analysis, online business tips, and general commentary on the evolution of the web.
3. www.seomoz.org – Provides companies around the world with consulting, internet marketing and search engine optmization services. Their daily blog provides regular SEO tips.
4. www.mattcutts.com – Google software engineer providing all types of SEO insights. As the head of Google’s Webspam team he has a lot of valuable information for all watchers of the web.
5. www.searchenginewatch.com – Provides tips and information about searching the web, analysis of search engine industry and help to site owners trying to improve their ability to be found in search engines.
6. www.seroundtable.com – purpose behind Search Engine Roundtable is to report on the most interesting threads taking place at the SEM forums.
7. www.searchenginejournal.com – specializes in search engine news
8. www.toprankblog.com – provides insights, resources and commentary on a range of digital marketing and public relations topics
9. www.pronetadvertising.com – personal experiences in successful online marketing
10. www.marketingpilgrim.com – covers the latest news, rumors and reviews of all things related to internet marketing and online advertising

Bookmark this post as a future reference.

If you don’t have time read SEO blogs but need SEO work to your website please contact us.

What other SEO blogs do you read or recommend?

What keywords define your website? Our main is "SEO Melbourne"

The majority of website owners who ask us to “fix” their websites do not understand the concept of having a focused set of keywords for their websites. This results in search engines, like Google, not being able to assign their website to a particular niche / category since there is no obvious set of primary keywords defined for the website.

Establish your primary keywords before doing any SEO

Before doing any search engine optimization (SEO) work on their website, I ask them to establish at least 3 sets of keywords that describe their business. For example one of my current clients owns a refrigeration repair business in Chicago. His website’s HTML was littered with too many sets of keywords which is why he wasn’t getting the search engine traffic that he anticipated. We suggested that his three sets of keywords should be something like:

• Cooler Repair Chicago
• Refrigeration Repair Illinois
• Cooler Repair Illinois

SEO Melbourne is our primary keyword set

Another real example I can provide are the keywords we are focusing on for this website. Can you guess what it is? Our main keyword set for this website is “SEO Melbourne“. We chose this because it is our goal to win SEO work in our locality of Melbourne. This site is only a couple of weeks old but if you do a Google search for “SEO Melbourne” you’ll find that we are moving up the ranks fast.

Our other main keyword sets are:

• Web Design
• Online Marketing Strategy
• SEO Australia

There’s a lot of competition for the search term SEO Melbourne and because of the very nature of the term, we are competing of other SEO companies who also specialize in optmizing websites for search engines. Despite this, I’m always up for a challenge and becoming number one in Google will be a very satisfying goal to achieve. Let’s see how long it takes.

How to find the competition for your keywords

You can see how many competing websites there are for your keywords by looking at the results section after you submit a search. For example, for the term “SEO Melbourne” in Google.com there are over 1,200,000 competing pages!

Over 1,200,000 Competing Pages for SEO Melbourne

To the beginner this can be quite daunting. but we have been able to rank in top 5 positions for keywords have over 50,000,000 competing pages within a couple of weeks.

Know thy enemies

So once you’ve established your set of at least 3 primary keywords / keyword sets that describe your website / business, check in Google to see how many competing pages there are. If you’re starting up a new business you may want to consider niches that have less competition.

Keyword research is important for all online content

I have an article on EzineArticles that also talks about the importance of keyword research in terms of article marketing. Check it out:

- Keyword Research – SEO Keywords are important for Article Marketing

Let us know if you need help with keyword analysis or SEO. We’d love to help.

When people hear the abbreviation SEO, they normally assume it’s all about optimizing code or HTML so that Google spiders will be able to pick it up. While correct, it’s only one part of the bigger search engine optimization exercise. SEO also involves “offsite” work.

I talk about Onsite and Offsite SEO and other strategies in my article on EzineArticles. Check it out.

If you need help ranking in Google, please contact us for a FREE website assessment.

According to Wikipedia:

Technorati is an Internet search engine for searching blogs, competing with Google and Yahoo!. As of June 2008, Technorati indexes 112.8 million blogs and over 250 million pieces of tagged social media.[2] The name Technorati is a portmanteau, pointing to the technological version of literati, or intellectuals.

While you’re there, please add this blog in your Technorati Favorites

Technorati Profile

One of the major elements that underpin business success is effective marketing and advertising. However let’s face it, many small businesses do not have the expertise nor the budget to drive an effective marketing campaign. Although you may not have the world’s largest budget there are things that all business can do to increase their website popularity:

1. Creating Quality Content
2. Link Quality
3. Quality Websites

Read about it in full at Ezine Articles :

- Use Link Building to Market Your Web Site and Gain Popularity on the Internet

Need help ranking your business website in Google? Contact us for a FREE consultation and quote.

For example, for this website my main key term is “SEO Melbourne“. Therefore, I need to specify this term in the important areas of my site that Google looks at – this of course are the Meta Tags.

The three Meta Tags of highest importance are:

<meta name=“keywords” />
<meta name=“description” />
<title></title>

Getting to these Meta Tags in Wordpress can be quite tricky to the uninformed but have no fear, there’s a Wordpress plugin that allows you to update these Meta Tags in minutes.

How do I check my Meta Tags now?
You can check what’s currently in your Meta Tags by simply right-clicking at the home page of your website (Firefox & IE) then select “View Page Source”.  It will then display HTML that defines your page. As an example, if you do this on http://www.aranezmedia.com, you’ll see:

<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”>
<html xmlns=“http://www.w3.org/1999/xhtml” dir=“ltr” lang=“en-US”>

<head profile=“http://gmpg.org/xfn/11″>
<meta http-equiv=“Content-Type” content=“text/html; charset=UTF-8″ />
<meta name=“keywords” content=“web design, social media, SEO, Search Engine Optimization” />
<meta name=“description” content=“Web Design, Online Marketing Strategy, SEO Melbourne” />
<title>Aranez Media – Web Design / Development, eCommerce and SEO Services : SEO Melbourne</title>

These of course are the first couple of lines only.  See how “SEO Melbourne” appears in each of the 3 tags? This tells Google that “SEO Melbourne” is a major topic on my website therefore should include this whenever someone searches for “SEO Melbourne” in Google. Adding your keywords will not guarantee that you will automatically appear as Number #1 for that keyword, however it’s a great start.

Adding Meta Tags in Wordpress via All-In-One SEO Wordpress Plugin

I quickly added these keywords into the Meta Tags in Wordpress via the All-In-One-SEO Wordpress Plugin. Here are some simple steps on how to update the Meta Tags via this handy plugin:

1. Click on the link to see information and download it to your /wp-content/plugins/ folder.
2. Activate the All-In-One SEO Plugin in the Wordpress admin section
3. Open up All-In-One SEO config area via Settings > All in One SEO.
4. Fill in your Meta Tags
5. Save and voila! (we’ll talk about the other settings some other time)
6. Go back to your home page and check that focused Meta Tags based are now in place (remember right-click).

Give it a couple of days/week to see how this translates to Google search ranking.

Would love to hear how this helps.

Do you need help with ranking in Google? Contact us for a free website evaluation.

Aranez Media helps companies move from just having a website to having a formidable online brand presence.

Our services include:

• web design
• web application development
• search engine optimization
• social media consultancy
• online marketing strategy
• digital print production

We are your one-stop shop for everything web.

Contact us today.