For example, for this website my main key term is “SEO Melbourne“. Therefore, I need to specify this term in the important areas of my site that Google looks at – this of course are the Meta Tags.
The three Meta Tags of highest importance are:
<meta name=“keywords” />
<meta name=“description” />
Getting to these Meta Tags in Wordpress can be quite tricky to the uninformed but have no fear, there’s a Wordpress plugin that allows you to update these Meta Tags in minutes.
How do I check my Meta Tags now?
You can check what’s currently in your Meta Tags by simply right-clicking at the home page of your website (Firefox & IE) then select “View Page Source”. It will then display HTML that defines your page. As an example, if you do this on http://www.aranezmedia.com, you’ll see:
<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”>
<html xmlns=“http://www.w3.org/1999/xhtml” dir=“ltr” lang=“en-US”>
<meta http-equiv=“Content-Type” content=“text/html; charset=UTF-8″ />
<meta name=“keywords” content=“web design, social media, SEO, Search Engine Optimization” />
<meta name=“description” content=“Web Design, Online Marketing Strategy, SEO Melbourne” />
<title>Aranez Media – Web Design / Development, eCommerce and SEO Services : SEO Melbourne</title>
These of course are the first couple of lines only. See how “SEO Melbourne” appears in each of the 3 tags? This tells Google that “SEO Melbourne” is a major topic on my website therefore should include this whenever someone searches for “SEO Melbourne” in Google. Adding your keywords will not guarantee that you will automatically appear as Number #1 for that keyword, however it’s a great start.
Adding Meta Tags in Wordpress via All-In-One SEO Wordpress Plugin
I quickly added these keywords into the Meta Tags in Wordpress via the All-In-One-SEO Wordpress Plugin. Here are some simple steps on how to update the Meta Tags via this handy plugin:
- Click on the link to see information and download it to your /wp-content/plugins/ folder.
- Activate the All-In-One SEO Plugin in the Wordpress admin section
- Open up All-In-One SEO config area via Settings > All in One SEO.
- Fill in your Meta Tags
- Save and voila! (we’ll talk about the other settings some other time)
- Go back to your home page and check that focused Meta Tags based are now in place (remember right-click).
Give it a couple of days/week to see how this translates to Google search ranking.
Would love to hear how this helps.
Do you need help with ranking in Google? Contact us for a free website evaluation.